GAMIA has a wide range of games including mature rated to children games, GAMIA's main target market is anyone who wants to purchase games for home entertainment or as stated to partake in gaming tournaments that are organised annually.
VISION
- to provide a means of entertainment for students who are in university who are often kept so busy by studies.
- to change the perceptions and attitude towards video games that of only being for "nerds" who do not have a life by providing an recreational activity that all can participate in and have fun.
- to sell games and gaming equipment at an affordable yet still competitive price.

MISSION
- to make sure all competitions held are free and contestants all have an equal shot.
- to help students who might not afford to have their own video game machine have a chance to enjoy gaming at an affordable price.
